Language of advertising Field of study: Eastern Slavonic Studies
Programme code: W1-S1FW23.2023

Module name: Language of advertising
Module code: W1-FWS1-CH-JREKL03
Programme code: W1-S1FW23.2023
Semester: winter semester 2024/2025
Language of instruction: Russian
Form of verification: course work
ECTS credits: 1
Purpose and description of the content of education:
Celem modułu jest omówienie reklamy jako narzędzia marketingu. Szczególna uwaga zostanie poświęcona językowym środkom perswazji w rosyjskich i polskich tekstach reklamowych.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
zna i rozumie terminologię ogólną i szczegółową, dotyczącą zagadnień lingwistycznych mających znaczenie w tworzeniu przekazów reklamowych [FWS1-CH-JREKL03_1]
K_W02 [3/5]
potrafi wyszukiwać, analizować, oceniać, selekcjonować i syntetyzować środki językowe w rosyjskich i polskich reklamach jako narzędzia perswazji i manipulacji [FWS1-CH-JREKL03_2]
K_U02 [3/5]
posiada umiejętność rozumienia oraz tworzenia tekstów reklamowych w języku rosyjskim i polskim w zależności od rodzaju reklamy i grupy odbiorców [FWS1-CH-JREKL03_3]
K_U06 [3/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
discussion classes [FWS1-CH-JREKL03_k] 15 Lecture-discussion [b02] 
Working with another teaching tool [d03] 
Simulation [e07] 
Individual work with a text [f02] 
course work FWS1-CH-JREKL03_1 FWS1-CH-JREKL03_2 FWS1-CH-JREKL03_3
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Production/preparation of tools, materials or documentation necessary for class participation [a05] Preparation for classes
developing, preparing and assessing the usefulness of tools and materials (e.g. aids, scenarios, research tools, equipment, etc.) to be employed in class or as an aid when preparing for classes
Getting acquainted with the syllabus content [b01] Consulting the curriculum and the organization of classes
reading through the syllabus and getting acquainted with its content
Determining the stages of task implementation contributing to the verification of learning outcomes [c01] Preparation for verification of learning outcomes
devising a task implementation strategy embracing the division of content, the range of activities, implementation time and/or the method(s) of obtaining the necessary materials and tools, etc.
Studying the literature used in and the materials produced in class [c02] Preparation for verification of learning outcomes
exploring the studied content, inquiring, considering, assimilating, interpreting it, or organizing knowledge obtained from the literature, documentation, instructions, scenarios, etc., used in class as well as from the notes or other materials/artifacts made in class
Analysis of the corrective feedback provided by the academic teacher on the results of the verification of learning outcomes [d01] Consulting the results of the verification of learning outcomes
reading through the academic teacher’s comments, assessments and opinions on the implementation of the task aimed at checking the level of the achieved learning outcomes
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)