Local government branding design Field of study: Political Science
Programme code: W3-S1PO19.2023

Module name: Local government branding design
Module code: W3-PO-S1-SBD
Programme code: W3-S1PO19.2023
Semester:
  • summer semester 2026/2027
  • summer semester 2025/2026
Language of instruction: depending on the choice
Form of verification: course work
ECTS credits: 3
Purpose and description of the content of education:
The purpose of the module is to introduce the importance of brand/image in the process of local government branding, to provide theoretical knowledge of brand/image development and practical skills related to the creation of the brand/image of local government.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
Is ready to critically assess his knowledge and is aware of the need to supplement it and improve it in the field of, e.g. local government branding of design. [K01]
 PO_1_K04 [2/5]
He understands and uses professional terminology in the field of image shaping and branding and is able to analyze the process of creating the image of a local government. [U01]
 PO_1_U01 [2/5] PO_1_U02 [2/5]
He can prepare a strategy for branding activities of the local government and select the appropriate tools for its implementation. [U02]
 PO_1_U03 [2/5] PO_1_U05 [2/5]
The student knows and understands the importance of shaping the image in creating a local government brand and has theoretical knowledge in this area. [W01]
 PO_1_W04 [3/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
laboratory classes [SBD_1] 30 Description [a03] 
Explanation/clarification [a05] 
Activating method – discussion / debate [b04] 
Activating methods: a case study [b07] 
Screen presentation [c07] 
Working with a computer [d01] 
Project scheduling [e04] 
Self-education [f01] 
Conceptual work [f03]  		course work K01 U01 U02 W01
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Developing practical skills [a03] Preparation for classes
activities involving the repetition, refinement and consolidation of practical skills, including those developed during previous classes or new skills necessary for the implementation of subsequent elements of the curriculum (as preparation for class participation)
Production/preparation of tools, materials or documentation necessary for class participation [a05] Preparation for classes
developing, preparing and assessing the usefulness of tools and materials (e.g. aids, scenarios, research tools, equipment, etc.) to be employed in class or as an aid when preparing for classes
Determining the stages of task implementation contributing to the verification of learning outcomes [c01] Preparation for verification of learning outcomes
devising a task implementation strategy embracing the division of content, the range of activities, implementation time and/or the method(s) of obtaining the necessary materials and tools, etc.
Implementation of an individual or group assignment necessary for course/phase/examination completion [c03] Preparation for verification of learning outcomes
a set of activities aimed at performing an assigned task, to be executed out of class, as an obligatory phase/element of the verification of the learning outcomes assigned to the course
Analysis of the corrective feedback provided by the academic teacher on the results of the verification of learning outcomes [d01] Consulting the results of the verification of learning outcomes
reading through the academic teacher’s comments, assessments and opinions on the implementation of the task aimed at checking the level of the achieved learning outcomes
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)