Social marketing Field of study: Political Science
Programme code: W3-S1PO19.2023

Module name: Social marketing
Module code: W3-PO-S1-MS
Programme code: W3-S1PO19.2023
Semester:
  • summer semester 2025/2026
  • summer semester 2024/2025
Language of instruction: depending on the choice
Form of verification: course work
ECTS credits: 3
Purpose and description of the content of education:
The purpose of the module is to familiarize you with the theoretical foundations of social marketing activities and to hone your skills in applying marketing principles and techniques to social issues and problems.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
The student is ready to assess his knowledge critically and is aware of the need to supplement and improve it in the field of, e.g. social marketing. [K01]
 PO_1_K04 [3/5]
Can assess the role of social marketing in solving social problems. [U01]
 PO_1_U03 [2/5]
Can prepare a campaign project and marketing materials for a campaign on social issues and problems. [U02]
 PO_1_U02 [3/5] PO_1_U05 [3/5]
The student knows the complex concepts and theoretical assumptions of social marketing and the characteristics of advanced instruments and tools of social marketing. [W01]
 PO_1_W03 [2/5] PO_1_W05 [2/5]
He knows how the social marketing implementation works and how to prepare a social marketing strategy. [W02]
 PO_1_W03 [2/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
laboratory classes [MS_1] 30 Description [a03] 
Explanation/clarification [a05] 
Activating method – discussion / debate [b04] 
Activating methods: a case study [b07] 
Screen presentation [c07] 
Working with a computer [d01] 
Project scheduling [e04] 
Self-education [f01] 
Conceptual work [f03]  		course work K01 U01 U02 W01 W02
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Developing practical skills [a03] Preparation for classes
activities involving the repetition, refinement and consolidation of practical skills, including those developed during previous classes or new skills necessary for the implementation of subsequent elements of the curriculum (as preparation for class participation)
Production/preparation of tools, materials or documentation necessary for class participation [a05] Preparation for classes
developing, preparing and assessing the usefulness of tools and materials (e.g. aids, scenarios, research tools, equipment, etc.) to be employed in class or as an aid when preparing for classes
Determining the stages of task implementation contributing to the verification of learning outcomes [c01] Preparation for verification of learning outcomes
devising a task implementation strategy embracing the division of content, the range of activities, implementation time and/or the method(s) of obtaining the necessary materials and tools, etc.
Implementation of an individual or group assignment necessary for course/phase/examination completion [c03] Preparation for verification of learning outcomes
a set of activities aimed at performing an assigned task, to be executed out of class, as an obligatory phase/element of the verification of the learning outcomes assigned to the course
Analysis of the corrective feedback provided by the academic teacher on the results of the verification of learning outcomes [d01] Consulting the results of the verification of learning outcomes
reading through the academic teacher’s comments, assessments and opinions on the implementation of the task aimed at checking the level of the achieved learning outcomes
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)