Optimization UX research Field of study: Information Architecture
Programme code: W1-S1AI19.2023

Module name: Optimization UX research
Module code: W1-AI-S1-UX05
Programme code: W1-S1AI19.2023
Semester:
  • winter semester 2026/2027
  • winter semester 2025/2026
Language of instruction: Polish
Form of verification: course work
ECTS credits: 3
Purpose and description of the content of education:
Students will learn about the methods and techniques of researching user experience (UX, User Experience), which are commonly used to learn and verify the feelings of users in their contact with products and services of the digital and network environment. Research related to the UX audit is carried out to verify the usability of the solutions used, their compliance with the expectations of the target group, and to verify business plans. Exercises prepare students to independently carry out a research process covering the area of optimization of prepared digital products and services, web services and mobile applications. As part of the course, students will gain knowledge about UX research methods and techniques, such as expert analysis, heuristic analysis, benchmarking audit, usability tests, e.g. A/B test, mouse tracking, statistical analysis. The aim of the course is also to acquire practical skills in conducting the UX research and optimization.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
Student has knowledge of user experience (UX) research methods and techniques at the optimisation stage in the design process of digital products. [UX05_1]
 K_W01 [4/5] K_W04 [4/5]
Student is able to plan and conduct the research process independently at the optimisation stage. Selects methods, techniques and research participants appropriate to the diagnosed system and the client's requirements. [UX05_2]
 K_U02 [4/5] K_U08 [5/5]
Student is able to carry out analysis of the data collected during the study. Correctly interprets the results obtained, and prepares recommendations for the optimised product. [UX05_3]
 K_U03 [3/5] K_U05 [5/5]
Student understands the need to tailor the project to the needs of a specific user group. At the heart of all research undertaken by the student is the user. [UX05_4]
 K_K02 [4/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
laboratory classes [UX05_fs_1] 30 Activating methods: a case study [b07] 
Working with a computer [d01]  		course work UX05_1 UX05_2 UX05_3 UX05_4
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Developing practical skills [a03] Preparation for classes
activities involving the repetition, refinement and consolidation of practical skills, including those developed during previous classes or new skills necessary for the implementation of subsequent elements of the curriculum (as preparation for class participation)
Production/preparation of tools, materials or documentation necessary for class participation [a05] Preparation for classes
developing, preparing and assessing the usefulness of tools and materials (e.g. aids, scenarios, research tools, equipment, etc.) to be employed in class or as an aid when preparing for classes
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)