Webwriting Field of study: Information Architecture
Programme code: W1-S1AI19.2023

Module name: Webwriting
Module code: W1-AI-S1-WW04
Programme code: W1-S1AI19.2023
Semester:
  • summer semester 2025/2026
  • summer semester 2024/2025
Language of instruction: Polish
Form of verification: course work
ECTS credits: 3
Purpose and description of the content of education:
The module provides students with knowledge of webwriting and copywriting. The primary goal is to introduce the principles and techniques of creating effective web content and to acquire practical writing skills. The subject scope includes formal and stylistic aspects of web content presentation, a block of issues concerning the language culture, a strategic approach to content publishing, the persuasiveness of expression (the ability to attract and maintain the attention of the audiences), as well as an overview of tools useful for a webwriter.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
The student identifies and defines major phenomena related to the language of the Internet, knows the principles of effective communication on the Internet, and understands the purposes and functions of various forms and channels of Internet communication. [WW04_1]
 K_W06 [5/5]
Students are able to prepare statements intended for publication in online media: they know how to write a functional text and how to design its layout and content according to the purpose and the chosen channel of communication; they use the Polish language and means of persuasion efficiently. [WW04_2]
 K_U09 [5/5]
Students analyze and evaluate various web texts created using new media: they can assess a website, blog, newsletter, social media profile (etc.) in terms of content presentation – point out errors (including linguistic ones) and suggest changes. [WW04_3]
 K_U03 [3/5] K_U08 [3/5]
As a web content creator, the student is aware of its cultural and persuasive functions, understands the need to apply ethical standards in communication, and recognizes cases of linguistic aggression online and offline. [WW04_4]
 K_K02 [3/5] K_K03 [4/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
laboratory classes [WW04_fs_1] 30 Activating method – flipped classroom [b09] 
Screen presentation [c07] 
Working with a computer [d01] 
Practice-as-research [e08]  		course work WW04_1 WW04_2 WW04_3 WW04_4
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Search for materials and review activities necessary for class participation [a01] Preparation for classes
reviewing literature, documentation, tools and materials as well as the specifics of the syllabus and the range of activities indicated in it as required for full participation in classes
Implementation of an individual or group assignment necessary for course/phase/examination completion [c03] Preparation for verification of learning outcomes
a set of activities aimed at performing an assigned task, to be executed out of class, as an obligatory phase/element of the verification of the learning outcomes assigned to the course
Analysis of the corrective feedback provided by the academic teacher on the results of the verification of learning outcomes [d01] Consulting the results of the verification of learning outcomes
reading through the academic teacher’s comments, assessments and opinions on the implementation of the task aimed at checking the level of the achieved learning outcomes
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)