Theory of visual communication Field of study: Information Architecture
Programme code: W1-S1AI19.2023

Module name: Theory of visual communication
Module code: W1-AI-S1-TKW03
Programme code: W1-S1AI19.2023
Semester:
  • winter semester 2025/2026
  • winter semester 2024/2025
Language of instruction: Polish
Form of verification: course work
ECTS credits: 2
Purpose and description of the content of education:
As part of the module, students acquire theoretical knowledge in the field of visual communication: they become familiar with terminology, learn facts from the history of design, gain orientation in the trends of development of visual technologies, learn techniques and tools for analyzing visual messages, learn to perceive the specificity of visual messages and analyze various aspects (personal - physiological and psychological, sociological, technological, etc.) of their functioning in social life. Students acquire general methodological knowledge of the principles of graphic design, including issues of composition, color selection, typography, as well as the stages of the visual design process. The primary goal of the lecture series is to prepare students to critically analyze and, in perspective, design effective visual messages on their own.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
The student knows and understands the key concepts of visual communication and identifies objects, phenomena and processes inherent in visual culture. [TKW03_01]
 K_W03 [5/5]
The student knows the techniques and tools for analyzing visual messages. [TKW03_02]
 K_W02 [4/5]
The student can design attractive and understandable visual messages. [TKW03_03]
 K_U07 [4/5]
The student knows the specifics of the iconosphere and understands its role in social communication, especially in the context of contemporary culture; recognizes the various determinants of visual communication processes and is aware of their impact on the perception and reception of information by different users. [TKW03_04]
 K_K02 [4/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
lecture [TKW03_fs_1] 30 Lecture-discussion [b02]  course work TKW03_01 TKW03_02 TKW03_03 TKW03_04
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Consulting materials complementary to those indicated in the syllabus [a04] Preparation for classes
agreeing on materials complementary to those indicated in the syllabus, supporting the implementation of tasks resulting from or necessary for class participation
Implementation of an individual or group assignment necessary for course/phase/examination completion [c03] Preparation for verification of learning outcomes
a set of activities aimed at performing an assigned task, to be executed out of class, as an obligatory phase/element of the verification of the learning outcomes assigned to the course
Analysis of the corrective feedback provided by the academic teacher on the results of the verification of learning outcomes [d01] Consulting the results of the verification of learning outcomes
reading through the academic teacher’s comments, assessments and opinions on the implementation of the task aimed at checking the level of the achieved learning outcomes
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)