Political marketing Field of study: Political and Public Counselling
Programme code: W3-S1DP19.2023

Module name: Political marketing
Module code: W3-DP-S1-MP
Programme code: W3-S1DP19.2023
Semester:
  • winter semester 2024/2025
  • winter semester 2023/2024
Language of instruction: Polish
Form of verification: exam
ECTS credits: 4
Purpose and description of the content of education:
The module familiarizes students with the theoretical and practical aspects of political marketing, as well as provides comprehensive knowledge in the field of marketing fieldset is to gain understanding, thanks to which he will be able to describe and explain activities in the field of political marketing and critically consider the fundamental theoretical and practical dilemmas related to this political marketing. The classes are also intended to acquire skills and competencies to use the principles and instruments of marketing (primarily political) in practice and to develop an attitude that appreciates the value of creative and ethical involvement in marketing activities.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
appreciating the importance of a creative approach is prepared to co-organize projects in the field of political marketing at the local, regional and national level [K01]
 DP_1_K01 [3/5]
using their knowledge identifies and analyze the activities of organizations and individuals in the field of economy, politics and social action in terms of marketing [U01]
 DP_1_U01 [5/5] DP_1_U02 [3/5]
can construct plans of marketing activities and use advanced tools of political marketing, taking into account professional principles specific to these fields [U02]
 DP_1_U02 [3/5] DP_1_U03 [4/5]
knows and understands advanced models and theoretical concepts in the field of marketing, with particular emphasis on political marketing [W01]
 DP_1_W01 [4/5] DP_1_W03 [3/5] DP_1_W04 [4/5] DP_1_W05 [4/5]
knows and understands the essence and role of political marketing in various spheres of activity of organizations and individuals, understands the complexity of social conditions of these processes [W02]
 DP_1_W04 [3/5] DP_1_W05 [3/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
lecture [MP_1] 30 Monographic lecture [a02] 
Description [a03] 
Lecture-speech [a04] 
Explanation/clarification [a05] 
Problem-based lecture [b01] 
Screen presentation [c07]  		exam U01 U02 W01 W02
practical classes [MP_2] 30 Explanation/clarification [a05] 
Activating method – educational games [b03] 
Activating methods: a case study [b07] 
SWOT analysis [b10] 
Audio playback / audio drama [c03] 
Screen presentation [c07] 
Working with a programmed textbook [d02] 
Reconstruction / reproduction [d04] 
Simulation [e07]  		course work K01 U01 W01 W02
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Search for materials and review activities necessary for class participation [a01] Preparation for classes
reviewing literature, documentation, tools and materials as well as the specifics of the syllabus and the range of activities indicated in it as required for full participation in classes
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Developing practical skills [a03] Preparation for classes
activities involving the repetition, refinement and consolidation of practical skills, including those developed during previous classes or new skills necessary for the implementation of subsequent elements of the curriculum (as preparation for class participation)
Getting acquainted with the syllabus content [b01] Consulting the curriculum and the organization of classes
reading through the syllabus and getting acquainted with its content
Verification / adjustment / discussion of syllabus provisions [b02] Consulting the curriculum and the organization of classes
consulting the content of the syllabus, possibly in the presence of the year tutor or members of the class group, and, if necessary, reassessing the provisions concerning special conditions for class participation, e.g., space and time requirements, technical and other requirements, including conditions for participation in classes outside the walls of the university, classes organized in blocks, organized online, etc.
Consulting the schedule [b03] Consulting the curriculum and the organization of classes
getting acquainted with the class schedule, possibly in the presence of the year tutor, in order to optimize participation in classes, including those supplementary to the core subjects listed in the pursued study programme
Determining the stages of task implementation contributing to the verification of learning outcomes [c01] Preparation for verification of learning outcomes
devising a task implementation strategy embracing the division of content, the range of activities, implementation time and/or the method(s) of obtaining the necessary materials and tools, etc.
Studying the literature used in and the materials produced in class [c02] Preparation for verification of learning outcomes
exploring the studied content, inquiring, considering, assimilating, interpreting it, or organizing knowledge obtained from the literature, documentation, instructions, scenarios, etc., used in class as well as from the notes or other materials/artifacts made in class
Analysis of the corrective feedback provided by the academic teacher on the results of the verification of learning outcomes [d01] Consulting the results of the verification of learning outcomes
reading through the academic teacher’s comments, assessments and opinions on the implementation of the task aimed at checking the level of the achieved learning outcomes
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)