Introduction to Public Relations Field of study: Political and Public Counselling
Programme code: W3-S1DP19.2023

Module name: Introduction to Public Relations
Module code: W3-DP-S1-WPR
Programme code: W3-S1DP19.2023
Semester:
  • summer semester 2024/2025
  • summer semester 2023/2024
Language of instruction: Polish
Form of verification: course work
ECTS credits: 2
Purpose and description of the content of education:
The purpose of the module is to introduce the theoretical foundations of public relations activities and improve skills, such as developing a PR strategy and plan, selecting appropriate PR tools.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
The student is ready to assess his knowledge critically and is aware of the need to supplement and improve it in the field of, e.g. public relations activities for applications in political consulting and politics. [K01]
 DP_1_K04 [3/5]
The student can prepare a strategy for Public Relations activities, select the appropriate PR tools, and know practical information transfer principles using various techniques and communication channels. [U01]
 DP_1_U01 [3/5] DP_1_U02 [3/5]
The student can use PR tools to create the image of organizations and institutions. [U02]
 DP_1_U03 [2/5] DP_1_U05 [2/5]
The student has got structured knowledge of issues in the field of Public Relations, in particular in the field of creating a PR strategy, action plan and tools used. [W01]
 DP_1_W01 [3/5] DP_1_W02 [2/5]
The student has got knowledge of standards, methods and procedures as well as good practices of performing tasks in Public Relations activities related to social communication and image creation. [W02]
 DP_1_W02 [2/5] DP_1_W03 [2/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
discussion classes [WPR_1] 15 Explanation/clarification [a05] 
Activating method – discussion / debate [b04] 
Activating methods: a case study [b07] 
Screen presentation [c07] 
Working with a computer [d01] 
Self-education [f01] 
Individual work with a text [f02] 
Conceptual work [f03]  		course work K01 U01 U02 W01 W02
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Search for materials and review activities necessary for class participation [a01] Preparation for classes
reviewing literature, documentation, tools and materials as well as the specifics of the syllabus and the range of activities indicated in it as required for full participation in classes
Developing practical skills [a03] Preparation for classes
activities involving the repetition, refinement and consolidation of practical skills, including those developed during previous classes or new skills necessary for the implementation of subsequent elements of the curriculum (as preparation for class participation)
Consulting materials complementary to those indicated in the syllabus [a04] Preparation for classes
agreeing on materials complementary to those indicated in the syllabus, supporting the implementation of tasks resulting from or necessary for class participation
Determining the stages of task implementation contributing to the verification of learning outcomes [c01] Preparation for verification of learning outcomes
devising a task implementation strategy embracing the division of content, the range of activities, implementation time and/or the method(s) of obtaining the necessary materials and tools, etc.
Studying the literature used in and the materials produced in class [c02] Preparation for verification of learning outcomes
exploring the studied content, inquiring, considering, assimilating, interpreting it, or organizing knowledge obtained from the literature, documentation, instructions, scenarios, etc., used in class as well as from the notes or other materials/artifacts made in class
Implementation of an individual or group assignment necessary for course/phase/examination completion [c03] Preparation for verification of learning outcomes
a set of activities aimed at performing an assigned task, to be executed out of class, as an obligatory phase/element of the verification of the learning outcomes assigned to the course
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)