Publicity Field of study: Political and Public Counselling
Programme code: W3-S1DP19.2023

Module name: Publicity
Module code: W3-DP-S1-R
Programme code: W3-S1DP19.2023
Semester:
  • winter semester 2025/2026
  • winter semester 2024/2025
Language of instruction: Polish
Form of verification: exam
ECTS credits: 4
Purpose and description of the content of education:
The course aims to present in-depth information on advertising, including the psychology of advertising, persuasive techniques, the mechanisms of advertising perception, and the impact of advertising on consumer behavior. During the course, students create advertisements and persuasive texts, as well as evaluate the effectiveness of various persuasive techniques to construct an advertising message.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
Course participants are able to participate in the process of designing advertising strategies. [K01]
 DP_1_K03 [3/5] DP_1_K05 [3/5]
Course participants are aware of the ethical aspects of advertising. [K02]
 DP_1_K05 [4/5]
Course participants can use various persuasive techniques based on both emotional and rational argumentation to construct an advertising message. [U01]
 DP_1_U01 [4/5] DP_1_U02 [5/5]
Course participants know the mechanisms of advertising impact and their effects on consumer behavior. [W01]
 DP_1_W02 [4/5] DP_1_W03 [3/5] DP_1_W05 [4/5]
Course participants have advanced knowledge of psychological aspects of advertising. [W02]
 DP_1_W02 [4/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
lecture [R_1] 30 Formal lecture/ course-related lecture [a01] 
Description [a03] 
Problem-based lecture [b01] 
Lecture-discussion [b02] 
Video show [c02] 
Screen presentation [c07]  		exam K01 K02 W01 W02
practical classes [R_2] 30 Activating method – peer learning [b08] 
Activating method – flipped classroom [b09] 
Video show [c02] 
Conceptual work [f03]  		course work K01 K02 U01
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Developing practical skills [a03] Preparation for classes
activities involving the repetition, refinement and consolidation of practical skills, including those developed during previous classes or new skills necessary for the implementation of subsequent elements of the curriculum (as preparation for class participation)
Production/preparation of tools, materials or documentation necessary for class participation [a05] Preparation for classes
developing, preparing and assessing the usefulness of tools and materials (e.g. aids, scenarios, research tools, equipment, etc.) to be employed in class or as an aid when preparing for classes
Getting acquainted with the syllabus content [b01] Consulting the curriculum and the organization of classes
reading through the syllabus and getting acquainted with its content
Determining the stages of task implementation contributing to the verification of learning outcomes [c01] Preparation for verification of learning outcomes
devising a task implementation strategy embracing the division of content, the range of activities, implementation time and/or the method(s) of obtaining the necessary materials and tools, etc.
Implementation of an individual or group assignment necessary for course/phase/examination completion [c03] Preparation for verification of learning outcomes
a set of activities aimed at performing an assigned task, to be executed out of class, as an obligatory phase/element of the verification of the learning outcomes assigned to the course
Analysis of the corrective feedback provided by the academic teacher on the results of the verification of learning outcomes [d01] Consulting the results of the verification of learning outcomes
reading through the academic teacher’s comments, assessments and opinions on the implementation of the task aimed at checking the level of the achieved learning outcomes
Undertaking, on one’s own initiative and individually, activities aimed at expanding the scope or depth of the teaching content, also beyond the walls of the University [e01] Activities complementary to the classes
a set of activities undertaken independently and on the student's own initiative, aimed at expanding the depth and scope of knowledge and skills, their revision and repetition, retention or verification, also activities carried outside the university, e.g., in a culture promoting or educational institution, a laboratory, in the open air, etc.; also self-education
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)