Electoral communication strategies Field of study: Political and Public Counselling
Programme code: W3-S1DP19.2023

Module name: Electoral communication strategies
Module code: W3-DP-S1-WSK
Programme code: W3-S1DP19.2023
Semester:
  • summer semester 2025/2026
  • summer semester 2024/2025
Language of instruction: Polish
Form of verification: exam
ECTS credits: 4
Purpose and description of the content of education:
The aim of the module is to gain knowledge by students in the field of determinants, implementation and effectiveness of electoral communication strategies. The learning effect is also to acquire skills and competences in the design and implementation of electoral communication strategies as well as analysis and interpretation of strategic aspects of electoral communication processes.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
Student is prepared to design and perform activities in the field of electoral communication strategies. [K01]
 DP_1_K01 [4/5] DP_1_K02 [4/5] DP_1_K03 [2/5]
Student can use theoretical and practical knowledge in the field of electoral communication strategies in order to analyze and interpret strategic aspects of electoral communication processes. [U01]
 DP_1_U01 [4/5] DP_1_U02 [4/5]
The student acquires theoretical and practical knowledge in the field of determinants, implementation and effectiveness of electoral communication strategies. [W01]
 DP_1_W02 [2/5] DP_1_W04 [3/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
lecture [WSK_1] 30 Formal lecture/ course-related lecture [a01] 
Description [a03] 
Explanation/clarification [a05] 
Problem-based lecture [b01] 
Lecture-discussion [b02] 
Activating methods: a case study [b07] 
Screen presentation [c07]  		exam K01 U01 W01
practical classes [WSK_2] 30 Activating method – discussion / debate [b04] 
Activating methods: a case study [b07] 
Activating method – peer learning [b08] 
SWOT analysis [b10] 
Laboratory exercise / experiment [e01] 
Production exercise – workshop [e02] 
Project scheduling [e04] 
Observation [e06] 
Individual work with a text [f02] 
Conceptual work [f03]  		course work K01 U01 W01
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Developing practical skills [a03] Preparation for classes
activities involving the repetition, refinement and consolidation of practical skills, including those developed during previous classes or new skills necessary for the implementation of subsequent elements of the curriculum (as preparation for class participation)
Studying the literature used in and the materials produced in class [c02] Preparation for verification of learning outcomes
exploring the studied content, inquiring, considering, assimilating, interpreting it, or organizing knowledge obtained from the literature, documentation, instructions, scenarios, etc., used in class as well as from the notes or other materials/artifacts made in class
Implementation of an individual or group assignment necessary for course/phase/examination completion [c03] Preparation for verification of learning outcomes
a set of activities aimed at performing an assigned task, to be executed out of class, as an obligatory phase/element of the verification of the learning outcomes assigned to the course
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)