Political marketing in practice Field of study: Political Science
Programme code: W3-S1PO19.2023

Module name: Political marketing in practice
Module code: W3-PO-S1-MPP
Programme code: W3-S1PO19.2023
Semester:
  • winter semester 2026/2027
  • winter semester 2025/2026
Language of instruction: Polish
Form of verification: course work
ECTS credits: 3
Purpose and description of the content of education:
The course aims to present the theoretical and practical aspects of political marketing. Emphasis is placed not only on knowledge but also on skills to use political marketing tools in practice.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
Course participants are prepared to apply ethical standards in political marketing. [K01]
 PO_1_K04 [3/5] PO_1_K05 [4/5]
Course participants identify and analyze, in terms of marketing, the activities of organizations and individuals in the economy, politics, and social activity. [U01]
 PO_1_U02 [3/5] PO_1_U03 [4/5] PO_1_U05 [3/5]
Course participants can construct a marketing action plan and use advanced political marketing tools. [U02]
 PO_1_U02 [4/5] PO_1_U03 [4/5]
Course participants know the models and theoretical concepts in the field of political marketing. [W01]
 PO_1_W02 [3/5] PO_1_W03 [3/5]
Course participants identify and explain the complex theoretical and practical dilemmas related to political marketing. [W02]
 PO_1_W02 [3/5] PO_1_W03 [3/5] PO_1_W06 [3/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
laboratory classes [MPP_1] 30 Problem-based lecture [b01] 
Lecture-discussion [b02] 
Activating method – discussion / debate [b04] 
Activating method – peer learning [b08] 
Activating method – flipped classroom [b09] 
Video show [c02] 
Screen presentation [c07]  		course work K01 U01 U02 W01 W02
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Developing practical skills [a03] Preparation for classes
activities involving the repetition, refinement and consolidation of practical skills, including those developed during previous classes or new skills necessary for the implementation of subsequent elements of the curriculum (as preparation for class participation)
Getting acquainted with the syllabus content [b01] Consulting the curriculum and the organization of classes
reading through the syllabus and getting acquainted with its content
Determining the stages of task implementation contributing to the verification of learning outcomes [c01] Preparation for verification of learning outcomes
devising a task implementation strategy embracing the division of content, the range of activities, implementation time and/or the method(s) of obtaining the necessary materials and tools, etc.
Implementation of an individual or group assignment necessary for course/phase/examination completion [c03] Preparation for verification of learning outcomes
a set of activities aimed at performing an assigned task, to be executed out of class, as an obligatory phase/element of the verification of the learning outcomes assigned to the course
Analysis of the corrective feedback provided by the academic teacher on the results of the verification of learning outcomes [d01] Consulting the results of the verification of learning outcomes
reading through the academic teacher’s comments, assessments and opinions on the implementation of the task aimed at checking the level of the achieved learning outcomes
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)