Public Relations Field of study: International Studies in Political Science and Diplomacy
Programme code: W3-S1MS21.2.2022

Module name: Public Relations
Module code: PRE
Programme code: W3-S1MS21.2.2022
Semester:
  • winter semester 2025/2026
  • winter semester 2024/2025
Language of instruction: English
Form of verification: course work
ECTS credits: 3
Description:
The aim of the module is to present basic information on public and media relations in the context of activities shaping the image of an organisation. The student learns techniques of building social trust and creating a positive image through skilful communication with the public. Moreover, he or she can effectively perform an analysis of the environment and stakeholders, determine objectives and communication strategy. Student knows different techniques of public relations and ways of measuring effectiveness of actions.
Prerequisites:
No prerequisites.
Key reading:
(no information given)
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
Can prepare an uncomplicated public relations project. [PRE_K_1]
 MS_1_K04 [3/5]
Is aware of the standards of professional public relations and the principles of PR ethics as formulated in the codes of the discipline. [PRE_K_2]
 MS_1_K07 [4/5]
Can plan a public relations strategy for the organisation and prepare adequate tools for its implementation. [PRE_U_1]
 MS_1_U04 [3/5] MS_1_U12 [3/5]
Understands the social, evolutionary, cultural conditions for certain political phenomena. [PRE_U_2]
 MS_1_U02 [3/5] MS_1_U07 [4/5]
He/she has the linguistic competence to be able to speak fluently in the field of PR in a foreign language. [PRE_U_3]
 MS_1_U08 [4/5] MS_1_U10 [4/5] MS_1_U13 [4/5]
He/she knows the basic tools used in PR, the addressees of PR activities and how to distinguish PR from marketing activities. [PRE_W_1]
 MS_1_W01 [4/5] MS_1_W04 [3/5] MS_1_K02 [3/5] MS_1_K04 [4/5]
Knows the elements of the process of building a communication strategy, communication tools and techniques. [PRE_W_2]
 MS_1_W13 [3/5] MS_1_W16 [3/5]
Type Description Codes of the learning outcomes of the module to which assessment is related
Credit [PRE_w_1]
The verification of learning outcomes is precisely defined in the syllabus created for the module.
 PRE_K_1 PRE_K_2 PRE_U_1 PRE_U_2 PRE_U_3 PRE_W_1 PRE_W_2
Form of teaching Student's own work Assessment of the learning outcomes
Type Description (including teaching methods) Number of hours Description Number of hours
discussion classes [PRE_fs_1]
Classes are conducted using the following methods: - moderated discussion, - explanatory description, - roundtable discussion, - the "brainstorming" method, - debates, - analysing and solving practical and theoretical problems.
 30
Students’ own work includes: - reading the necessary literature for the course, - activity during classes, - preparation of oral presentations, - preparation for the completion of the course.
 45 Credit [PRE_w_1]
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)