Self-presentation in social media Field of study: Creative management in new media
Programme code: W8-S2CM20.2022

Module name: Self-presentation in social media
Module code: W8-ZN-S2-TAWMS
Programme code: W8-S2CM20.2022
Semester:
  • winter semester 2025/2026
  • winter semester 2024/2025
  • winter semester 2023/2024
Language of instruction: English
Form of verification: exam
ECTS credits: 2
Description:
The aim of the course is to present the possibilities of creating your own image in social media and to indicate various aspects of functioning on the Internet. During the course, the student goes through the subsequent stages of laying foundations for identity, collecting digital materials, promoting, optimizing the profile, attracting recipients and effective integration of social media. He gains knowledge on how to shape these skills. The aim of the course is to teach students how to create professional texts and develop their own strategy for the transmission of content on the Internet. When determining information needs and creating prototypes of your profiles. Students will use the Design Thinking method.
Prerequisites:
Student has to have skills in interpersonal communication and building relations with journalists in social media.
Key reading:
Ch. J. Carpenter: Narcissism on Facebook: Self-promotional and antisocial behavior. [in:] Personality and Individual Differences. Vol. 52.4. 2012. Pages 482-486. J. Pulizz: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less Hardcover. McGraw-Hill Education, 2013. B. Kasanoff: How to Self-Promote without Being a Jerk. 2014.
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
Student knows the basic terminology in the field of promotion, has knowledge about the implementation of various techniques in the implementation of advertising campaigns and PR on-line. [TAWMS_1]
 K_W03 [4/5]
Student knows and understands the basic concepts and principles in the field of copyright and the need to manage intellectual property resources (literary and artistic works, symbols, names, graphics and patterns). [TAWMS_2]
 K_W04 [5/5]
Student is able to determine the needs of a career along with the possible choice of further education and professional development, he is able to manage teams by setting goals, choosing methods and tools for their implementation. [TAWMS_3]
 K_U04 [5/5]
Student significantly improves his or her soft skills. He can ask constructive questions, discuss, draw conclusions, has the ability to plan a useful and distinctive website with current and easily accessible content and use in practice various forms of publishing content on the Internet. [TAWMS_4]
 K_U03 [4/5]
Student has the ability to use scientific knowledge to identify and solve problems, as well as formulate conclusions based on empirical observations regarding on-line communication. [TAWMS_5]
 K_K04 [3/5]
Student has the ability to recognize their own needs and learning; ability to work in a team, has the ability to communicate with the economic environment. [TAWMS_6]
 K_K02 [4/5]
Type Description Codes of the learning outcomes of the module to which assessment is related
Test [TAWMS_w_1]
Final exam, additional activity during classes, participation in additional activating tasks designated by the tutor.
 TAWMS_1 TAWMS_2
Continuous evaluation [TAWMS_w_2]
The way of verification of students' own work: activity in classes, control work (e.g. preparation of self-promotion strategies).
 TAWMS_3 TAWMS_4 TAWMS_5 TAWMS_6
Form of teaching Student's own work Assessment of the learning outcomes
Type Description (including teaching methods) Number of hours Description Number of hours
lecture [TAWMS_fs_1]
Lectures combined with discussion and multimedia presentation. Expository methods: multimedia presentation, explanation, problem methods, conversational lecture, activating methods, case method, didactic discussion, practical methods, project method.
 15
Analysis of the literature on the subject, analysis of the lecture content, searching for examples in practice, independent implementation of the indicated material sections, including the subject literature.
 15 Test [TAWMS_w_1]
practical classes [TAWMS_fs_2]
Group activity, cooperation, Design Thinking, group projects, didactic games.
 15
Individual preparation for each class, systematization of the material presented during classes, preparation of individual projects.
 15 Continuous evaluation [TAWMS_w_2]
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)