Learning outcomes

Code of the learning outcome of the programme	Learning outcomes The graduate:	Codes of the second-order PRK characteristics to which the learning outcome of the programme is related
KNOWLEDGE
KC_W01	has a structured basic knowledge of humanities and social sciences, especially in such disciplines as linguistics, media studies, sociology, psychology; knows the basic terminology in the fields of humanities and social sciences;	2018_P6S_WG
KC_W02	understands the mutual relationships between humanities and exact and technology sciences in relation to other sciences;	2018_P6S_WK
KC_W03	has general, prospective knowledge and knows the basic concepts and theorems from different parts of exact and technology sciences;	2018_P6S_WG
KC_W04	has a basic knowledge of methods and techniques for obtaining and analysing data in communication and evaluation of the results of communication activities;	2018_P6S_WG, 2018_P6S_WK
KC_W05	has a basic knowledge of rhetoric and persuasive skills, supported by experience in the practical use;	2018_P6S_WG, 2018_P6S_WK
KC_W06	has knowledge of a human being, his/her psychological determinants and the principles of functioning in society; has a basic knowledge of social phenomena, including interpersonal and media communication;	2018_P6S_WG, 2018_P6S_WK
KC_W07	has a basic knowledge of the recipients of culture, advertisement and media, their social ties, manners of defining them, linguistic identification; knows methods and procedure used in the activities of promotional and media institutions and those related to the culture-promotion units;	2018_P6S_WG, 2018_P6S_WK
KC_W08	knows basic computational techniques useful in computer science; understands the importance of mathematical formalism and has a basic knowledge of modern paradigms, languages and programming methods;	2018_P6S_WG
KC_W09	knows the structure and organization of typical computer systems, and has a basic knowledge of the use of typical IT applications and systems for utility and communication purposes, as well as in terms of designing and developing software;	2018_P6S_WG, 2018_P6S_WK
KC_W10	has knowledge of digital technology; the graduate particularly knows and understands the basic concepts of digital content, and has a basic knowledge of artificial intelligence methods;	2018_P6S_WG, 2018_P6S_WK
KC_W11	has a basic knowledge of the physiology of the human nervous system and the analysis of physiological signals in relation to their use in communication, and has also basic knowledge in the field of neuroscience;	2018_P6S_WG, 2018_P6S_WK
KC_W12	knows cognitive processes, the tools for their identification and assessment as well as methods of their use in communication; knows the basic statistical and numerical methods that help in data analysis;	2018_P6S_WG, 2018_P6S_WK
KC_W13	has a basic knowledge of economic, legal and ethical determinants related to communication and computer science, including copyright and patent law;	2018_P6S_WK
KC_W14	has a basic knowledge of the management and conducting business activity, including economic and marketing determinants of the activities of editorial offices, promotional agencies and culture-promotion institutions; is familiar with the general principles of creating and developing forms of individual entrepreneurship;	2018_P6S_WG, 2018_P6S_WK
SKILLS
KC_U01	can independently acquire knowledge in terms of humanities and social sciences, can search for the necessary information in different sources and knows how to select, analyse, interpret, integrate and evaluate them, as well as formulate critical opinions as a result;	2018_P6S_UK, 2018_P6S_UW
KC_U02	is able to learn about the pragmatic aspects of the use of language in cultural, media and business activities, and is aware of the diversity of language and functional styles, can adapt the language of the text to achieve the intended communication goal, knows the concept of language etiquette, can adapt the language to the communication situation;	2018_P6S_UK, 2018_P6S_UW
KC_U03	independently learns about the methods and procedures used in the activities of promotional, media, business institutions and those related to the promotion of culture and can practically use it and implement it in various digital activities;	2018_P6S_UK, 2018_P6S_UU, 2018_P6S_UW
KC_U04	skillfully uses basic knowledge about the recipients of communication activities, the manner of defining them, their social ties and linguistic identification; can also diagnose the needs of different recipients in traditional and digital communication;	2018_P6S_UK, 2018_P6S_UW
KC_U05	practically uses a basic knowledge of methods and techniques for data acquisition and analysis in communication and evaluation of the effects of communication activities; can also use basic statistical and numerical methods that are useful for data analysis;	2018_P6S_UK, 2018_P6S_UW
KC_U06	has good skills in terms of substantive, logical and coherent argumentation, making conclusions, synthetic summaries, expressing critical opinions on social communication phenomena;	2018_P6S_UK, 2018_P6S_UW
KC_U07	can use the basic knowledge from neuroscience in communication as well as use tools and methods to identify and study cognitive processes in communication;	2018_P6S_UK, 2018_P6S_UW
KC_U08	can apply a basic knowledge of threats as well as methods and procedures for counteracting them, and the protection of goods, social and industrial property and copyright and patent law;	2018_P6S_UW
KC_U09	has the ability to use mathematical methods to solve basic IT problems; can use mathematical formalism to accurately describe IT tasks of practical nature;	2018_P6S_UW
KC_U10	can use IT techniques to solve mathematical problems; can use software that supports such techniques;	2018_P6S_UW
KC_U11	has the ability to create digital audiovisual content;	2018_P6S_UK, 2018_P6S_UU, 2018_P6S_UW
KC_U12	has the ability to use basic paradigms, programming methods and algorithmic techniques in communication;	2018_P6S_UK, 2018_P6S_UW
KC_U13	has language skills in terms of communication studies specific to the programme of digital communication in accordance with the requirements given for the B2 level of Common European Framework of Reference for Languages.	2018_P6S_UK
KC_U14	knows the scope of their knowledge and their own skills and understands the need for lifelong learning in terms of personal and professional aspects; can define the directions of further learning and realize the process of self-learning using library sources, electronic sources and databases;	2018_P6S_UU
KC_U15	can operate in a team (including multicultural teams), is ready to work in a group, taking on both managerial and executive functions; can adequately plan the performance of the task indicated by themselves or others;	2018_P6S_UO
KC_U16	has the ability to update knowledge about modern trends in digital communication;	2018_P6S_UU
SOCIAL COMPETENCES
KC_K01	is characterized by ethical sensitivity, openness, contemplativeness and pro-social attitudes;	2018_P6S_KK, 2018_P6S_KO, 2018_P6S_KR
KC_K02	is able to move freely in the area of basic terms related to cultural heritage of different regions, bearing in mind the processes of globalisation;	2018_P6S_KK, 2018_P6S_KO, 2018_P6S_KR
KC_K03	can think and act in terms of entrepreneurship, considering costs, economic effects, profit and loss account, profitability and compromise solutions;	2018_P6S_KO
KC_K04	understands the non-technical aspects of the use of acquired knowledge and skills and the associated responsibility; understands and appreciates the importance of intellectual honesty in the actions of their own and others, acts ethically;	2018_P6S_KK, 2018_P6S_KO
KC_K05	recognises and appreciates the role and importance of humanities and technology sciences for the development of civilization; understands the interdisciplinary nature of computer science; recognises and appreciates the role and importance of free and open software systems for society, and makes effort to promote free software;	2018_P6S_KK, 2018_P6S_KO, 2018_P6S_KR