Learning outcomes

Code of the learning outcome of the programme	Learning outcomes The graduate:	Codes of the second-order PRK characteristics to which the learning outcome of the programme is related
KNOWLEDGE
W01	knows the terminology used in media studies on an extended level and understands its sources and application within the related scientific disciplines dealing with the study of the phenomenon of communication, especially in the mass dimension	2018_P7S_WG
W02	has structured and deepened detailed knowledge, leading to specialisation, in the field of media knowledge, in relation to related scientific disciplines dealing with the study of the phenomenon of communication and communicating	2018_P7S_WG
W03	has in-depth and well-ordered knowledge of the contemporary directions of development of journalism and social communication, understanding their socio-political, economic and technological conditions	2018_P7S_WG
W04	has in-depth and well-ordered knowledge of the specific subject matter and methodological characteristics of journalism and social communication, knows the main schools, approaches and research paradigms of mass communication	2018_P7S_WG
W05	has a broad knowledge of the functioning of media structures and their role in modern society	2018_P7S_WK
W06	understands and has in-depth knowledge of the impact of the media on social behaviour and its role in the socialisation process of the individual and in relation to the communicative dimensions of individual and collective life	2018_P7S_WG
W07	has in-depth knowledge of developmental trends and conditions of functioning of contemporary mass media (including new media) and their role in various aspects of modern information society	2018_P7S_WK
W08	has in-depth knowledge of media research methods and techniques in the aspect of the whole communication process and of the interdisciplinarity of such research procedures	2018_P7S_WG
W09	has a broad knowledge of the management of media organisations from the editorial level to the national and international media corporation	2018_P7S_WK
W10	has in-depth knowledge of the functioning of the media market, convergence processes, information and advertising management and their consequences for the journalistic profession and related professions	2018_P7S_WG
W11	has extensive knowledge of media discourse and the ability to analyse it; understands the relationship between the formation of forms and styles of verbal communication and changes in the information society, especially in relation to new media	2018_P7S_WG
W12	has a thorough understanding of the protection of intellectual property, with particular reference to copyright and mass media law, in the era of the development of new media and their convergence	2018_P7S_WK
W13	has an extended knowledge of ethical norms and principles, the journalistic profession and related professions in the period of progressive marketisation of journalistic information	2018_P7S_WK
W14	has a deepened awareness of the necessity of continuous improvement of knowledge and planning own development in the conditions of changing communication reality and knows the general principles of creating the development of individual entrepreneurship forms	2018_P7S_WK
W15	has a thorough understanding of the process of forming the structure of public opinion, its importance in the functioning of a democratic society and the role of the mass media in shaping public opinion	2018_P7S_WK
W16	has a broad knowledge of international processes, both on a regional and global scale, and of the mechanisms of international organisations, both in political and economic terms	2018_P7S_WK
W17	understand the principles of functioning and organisation of the socio-cultural system and the processes and phenomena constituting cultural life, both in the local and regional dimension, and in the national or international dimension, in particular in the communication dimension	2018_P7S_WK
SKILLS
U01	has in-depth skills of observing, searching, analysing, evaluating, selecting and processing information from various sources and, on this basis, formulating critical judgments on communication phenomena and processes	2018_P7S_UW
U02	is able to use expanded theoretical knowledge of media science and related disciplines to analyse and interpret communication processes using terminology and paradigms appropriate to these sciences	2018_P7S_UW
U03	is able to use selected complex theoretical models in order to analyse practical actions taken concerning long-term strategies of realized forms, ways and types of communication processes, both in individual and group dimension	2018_P7S_UU
U04	has well-developed research skills: distinguishes between orientations in methodology of media studies, formulates research problems, selects adequate methods, techniques and constructs research tools; is able to conclude, develop and present research results as well as indicate further stages and directions of research	2018_P7S_UW
U05	can make clear, coherent and precise statements in oral and written form, has the ability to construct elaborate oral and written arguments on various issues related to communication processes, using various theoretical approaches, as well as drawing on the achievements of both the communication sciences and other related scientific disciplines	2018_P7S_UK
U06	is able to communicate in an effective way using a variety of communication codes, channels and techniques, both with specialist journalists and non-specialist audiences, using modern technological solutions	2018_P7S_UK
U07	has in-depth skills in presenting original ideas, refining old ones and formulating suggestions and doubts, based on diverse theoretical approaches, using extended argumentation	2018_P7S_UK
U08	is able to generate original solutions to complex problems in the field of various phenomena of social communication and predict the course of their solution and foresee the consequences of planned actions in specific practical areas for other manifestations of social life	2018_P7S_UW
U09	is able to animate creatively the work on his/her own development and the development of the participants in communication processes, as well as support their efforts in gaining knowledge independently and inspire them to undertake lifelong learning	2018_P7S_UU
U10	is able to apply, in a profound manner, principles and ethical norms with respect to his own actions as well as those of other participants of communication processes; perceives and predicts consequences of breaching ethical norms in journalism and related professions for social life	2018_P7S_UO
U11	has the in-depth ability to organise team work, playing the role of a leader; is able to responsibly define and assign tasks, specify ways and methods of accomplishing them and foresee the consequences of undertaken actions	2018_P7S_UO
U12	is able to make an in-depth self-reflection of one's own actions in order to improve them in the future on the basis of existing knowledge and to-date work placement	2018_P7S_UU
U13	chooses and creates argumentative strategies in communication processes depending on the participants in the communication process, constructs advanced critical arguments, formulates comprehensive responses to criticism	2018_P7S_UK
U14	understands the complexity of communication phenomena in culturally diverse environments, both locally, nationally and internationally	2018_P7S_UW
U15	has developed and diversified skills of preparing oral and written presentations in Polish and a foreign language on communication phenomena and problems	2018_P7S_UK
U16	has extended linguistic skills in the fields of science and scientific disciplines analysing and explaining communication processes, in the context of other fields of social life	2018_P7S_UK
SOCIAL COMPETENCES
K01	knows the scope of his/her knowledge and skills concerning in particular communication phenomena, understands the need for continuing education and professional development	2018_P7S_KK
K02	appreciates the importance of media science and related sciences dealing with communication phenomena and applies the acquired knowledge to design professional activities	2018_P7S_KK
K03	can effectively interact and work in a group, playing a variety of roles, combining creative individualism with teamwork, typical of journalistic teams and similar types of groups	2018_P7S_KO
K04	is convinced of the importance of professional behaviour and action, reflection on ethical issues and the ethics of journalism and related professions, especially in relation to long-term social activities	2018_P7S_KR
K05	correctly identify and resolve dilemmas related to the profession of journalist and related professions, in particular their role in wider social processes	2018_P7S_KR
K06	is prepared to participate actively in groups, institutions and organisations which carry out communication activities and is able to communicate effectively with both non-specialists and professionals in a given field; shows a creative and critical approach to these processes	2018_P7S_KO
K07	demonstrates readiness for comprehensive participation in contemporary media discourse and for independent and critical evaluation of reality co-created by the media	2018_P7S_KO
K08	is prepared to cooperate in a substantive and multi-faceted way with people representing different world views and cultural contexts	2018_P7S_KO
K09	is prepared to actively design and implement communication activities in the era of the increasing role of communication processes in social life	2018_P7S_KR
K10	is aware of the existence of an ethical dimension in research, both at the stage of its design and interpretation of results, and of the consequences of unethical behaviour in this respect	2018_P7S_KK
K11	is able to participate in the preparation of the communication aspects of complex social projects both on a local, national and international scale	2018_P7S_KO
K12	has a deepened awareness of the importance of social and humanistic reflection for the formation of social bonds in the era of widespread technologisation and informatisation of social life	2018_P7S_KK
K13	is able to think and act creatively in combining the aims and tasks of social communication with the activities of other areas of socio-political-economic life	2018_P7S_KO